Description
Brand discovery workshop and step by step instructions for you to create a brand name which works.
In this DWY (Done With You) version, you download the kit and do all the work yourself – this option is best for people who have a little budget and value having the foundations laid for them.
11 videos detailing the process
Exercises to discover the essence of your brand
Worksheets for these discovery exercises
Case study of a great name and a poor name
What not to include in your brand name
1 framework to identify names which work
How to find inspiration
How to create a list of names
How to short list names
How to evaluate contenders
Worksheet for evaluation
How to make your decision from your short list
How to execute (and protect) your brand name
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