Saltire Motorcycles
Social Brand Strategy
Challenge
Despite his company being both large and successful, owner of Saltire Motorcycles, Calum Murray felt that there were market sectors the brand was not reaching, particularly through social media.
To coordinate efforts of team members across departments and harness their existing skills and talents in the use of social media for the effective promotion of Saltire Motorcycles.
Solution
Together with the team at Saltire, helleau® conducted a series of audits, developed customer profiles, uncovered a deeper understanding of how to serve each of these, and created a social media brand strategy which defines roles, messages, audiences, and success metrics.
We also created visual representations of the customer profiles so team members have a reminder who they’re speaking to when using social media on behalf of the brand.