JustRight Scotland
Brand Positioning Statement
Challenge
How to simply and effectively communicate what JustRight Scotland do, to a wide variety of very different audiences including:
People JustRight Scotland can help, who may have limited English or struggle with complex language.
Funders and potential donors, who they rely on to support their work.
Lawyers, legal experts and other 3rd sector organisations with whom JustRight Scotland often collaborate.
Solution
A brand positioning statement, for use both externally and internally, which encapsulates in very simple language what JRS does, and works as an effective headline for all audiences.