JustRight Scotland
Brand Naming
Our pro-bono client, JustRight Scotland, needed a brand name for their training arm.
JRS are experts at strategic litigation in human rights law, not at naming brands, fortunately helleau are.
We used our MITS framework to develop a workable name for their new venture.
Intro.
Introduction of the longer version of the case study
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The challenge.
The challenge section of the longer case study.
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What we did
helleau did what part of the longer version of the case study
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Finally…
One of helleau’s core concepts is that we are “intelligent, but uneducated”. Experience has taught us that the single unifying problem that all clients face when undertaking a branding exercise is one of not seeing the wood for the trees.
Because clients know so much about their companies and brands they are simply unable to view the issue from the outside in. Our “intelligent, but uneducated” stance allows us to be entirely objective to, and inquisitive about, the needs and requirements of any client.
helleau’s super power lies in inquisitive ignorance, we make not a single assumption in our work and thus remain entirely objective facilitators and collectors of insight.
