Short and Simple® Course: Brand Naming

Do you care what people call you?

Of course you do.

This course will guide you through the steps helleau® use when naming brands so you can avoid a ShitName*.


*We define a ShitName as a name which is forgettable, too long, easily confused, similar to other brands, promotes your industry instead of you, and/or many further daft and avoidable shitnesses.

What is this brand naming course?

helleau® have developed a successful process for identifying strong names for brands.

This course gives you the steps we take when naming brands.

  • If you follow the course you will be able to create a brand name that works for you, quickly and confidently.
  • You won’t need any prior knowledge, or any particular skill (beyond being able to read), to follow this Short and Simple® course.

Who is this brand naming course for?

  • Start-ups
  • Branding consultants
  • Logo designers
  • IP lawyers
  • You?

In short, anyone who needs or wants a brand name.

We don’t massively care whether you use this course to name your own brand(-s) or whether you’re someone who wants to offer naming services to your clients, we’re equal opportunity like that.

What do I get for my money?

You learn how to create a kick-ass brand name with:

  • Six Eleven pre-recorded videos
  • Exercises with accompanying workbooks
  • Live 1 hour one-to-one Q&A, scheduled to suit you*
  • All downloadable for lifetime use

*Yup, a full 60 minutes of consultancy, provided in one Zoom call with downloadable recording, is included with every brand naming course bought.

Sounds great, how do I buy this course?

Give us £200 in used and unmarked bills (joking – we accept all major debit and credit cards).

Or, if you want to save yourself some money, you join the private Short and Simple® Facebook Group to get discounts on all Short and Simple® courses as well as some exclusive content which may entertain or inform, or neither.

Available to buy now!

Short and Simple® Course: Brand Naming