What our clients say about helleau
helleau have given exceptional value to JustRight Scotland over the past two years, through our pro bono partnership, ranging from advice around using digital and social media strategy to raise public awareness of our work, to a major piece of work: delivering our new brand positioning statement.
We knew that we were consistently failing to reach our target audience and that people were struggling to understand what exactly we do, but we didn’t know how to change that. helleau ran a series of fun and engaging workshops with our board, team and key stakeholders, which got us all thinking, and laughing! Andrew also sat down with me and my co-founder, to getting a more detailed understanding of what we do, and how we describe our most important audiences.
When Andrew presented the positioning statement, it was a surprise – so simple, and yet also, so uniquely right for us! We are very grateful for helleau’s continued support and the substantial impact of this piece of work, which helps us connect more effectively with the people who count for us, in all we do, every day.
As we look to the development of an enduring brand identity for Scotland, it’s important that this is built on evidence, on the way Scotland feels and acts, and the way it’s people perceive it. We brought helleau in to challenge our assumptions, to review the research already conducted and to objectively analyse the values and perceptions of a broad cross-section of stakeholders. Throughout the process they were flexible and professional, delivering a report that acts as a solid foundation for the next steps of our journey.